It is a smaller manufacturer with a real following among players who want a softer, more comfortable feel than the larger brands typically offer. The tennis frames in particular get chosen by players who have had arm trouble, and the pickleball paddles have built a following on the tour side.

Nova is the spin and power line, with a livelier response off the string bed. Elevate is the control line, for players who generate their own pace and want precision ahead of free power. Both share the softer feel the brand is known for.

They are worth looking at. The frames are generally softer than comparable racquets at the same weight, which helps. Pairing one with a multifilament string at a lower tension does more for arm comfort than the frame choice alone.

Yes, and it is a significant part of the range. We carry Diadem pickleball paddles alongside dedicated pickleball shoes, as well as Diadem tennis shoes.